Nearly 1,000 young people descended on the outer towns of England to do battle, but there were only around a hundred arrests.
MODS MUSEUM MODS
The Mods and Rockers actually went to “war” over the weekend of May 16, 1964, in the seaside town of Clacton, an episode that inspired The Who's 1979 film Quadrophenia. The rockers hated the mods, and throughout the ‘60s these two groups were famous for rumbling. They were like the Hells Angels if the Hells Angels had cockney accents. Their music of choice was rock and rockabilly, they rode motorcycles, and they wore leather jackets. These young British toughs took inspiration from the recent past, particularly the greasers of 1950s America and the images of Marlon Brando in The Wild One and Elvis Presley. Their rivals, the Rockers, were a different story.
MODS MUSEUM MOD
Much of Mod culture, and certainly its fashion, was compatible with Swinging London and Carnaby Street - the Mods representing an organic "street style" that followed and influenced Carnaby Street. Throughout the ‘60s the Mod scene took on a few permutations, with bands like The Small Faces and The Who cherry picking their favorite things about the culture and bringing them to the world stage. They wore their hair with chopped off bangs, took amphetamines and grooved to R&B. The Mods were moped-riding, fashion-forward extensions of the beatnik culture. In the early and mid-'60s, British youth culture included two feuding tribes with distinct styles: the Mods and the Rockers. You Had To Go To Carnaby Street To Find The Most Chic Looks Born Lesley Hornby, Twiggy was known as the “queen of the mod” and her girlish looks inspired women across the western world to crop their hair short and adopt a disaffected air. Her fashions were seen on the sharpest babes Jean Shrimpton, an icon of the London scene, made the high-rise skirt a must-have after stopping traffic with its eye-popping length (or lack thereof).Īt the same time, London was going gaga for the rail thin 16-year-old model Twiggy. Quant designed fashion specifically for young people, and with her boutique on the King’s Road, Bazaar, she began selling mind-blowing outfits in groovy colors like sherbet orange and mint green. The woman behind the most important look of the day - the miniskirt - was Mary Quant. If you lived in London you had to look good, and that meant wearing your best duds no matter where you were. When you think of the sharp fashion of the swinging '60s the first things that come to mind are mini skirts, go-go boots, thick eyeliner, and razor-thin suits in all manner of colors. By the mid-1960s, young people in other countries were wearing miniskirts and rocking the Union Jack, and British music was "invading" the four corners of the globe. Everything that happened in this one English city rippled out across the western world and made the world cooler. The cultural domination of the ‘60s in London can’t be overstated. Throughout the ‘60s there was a cultural explosion - people got weird, the skirts got short, and music got loud.
MODS MUSEUM CODE
The dress code was sharp and sexy for the models and rock stars who defined the scene, icons like Twiggy, Jean Shrimpton, The Who and the Small Faces. After a decade of post-war austerity, the youth of London were ready to party, and party they did. The Swinging Sixties in London was more than just The Beatles and people saying (in that Austin Powers voice), “groovy, baby.” Swinging London represented a change in attitude and art that brought England to the forefront of culture and fashion in the 20th century.
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